CUSTOMIZE AND PERSONALIZE YOUR PAGE
Your personal webpage is your chance to customize your fundraising message to your family, friends, and other donors. Generally speaking, people contribute to your cause based on the personal message you convey. Therefore, it is important to spend time customizing your active.com webpage.
- Include a Message
- Upload Images
- Pick a Template to best match you logo
- Use Colors to personalize your page
- Remember, a more compelling site leads to better results!
PROMOTE THE AVAILABILITY OF YOUR DONATION PAGE
Make sure people realize how easy it is to donate online. Your webpage and emails give people an immediate link to donating. They won't have to fill out a form, copy down postage information, or write a check. They also automatically receive a confirmation email with tax deduction information.
Tip: Once you've logged in to your active.com account, click the "Invite Others to Donate" link to send and save emails to your contacts
HAVE A PLAN, AND STICK TO IT
The most effective way to achieve your fundraising goal is to create a detailed plan outlining the steps you'll need to complete in order to meet your objectives.
- Set a Goal
- Start Early so you can give people ample time to donate
- Educate your Donors on your cause
- Stress the Benefits of contributing
- Follow Through by sending emails
- Send Thank You notes
- Ask BIG before going small
- Stay Positive and remember the reason
- Never Feel Guilty about asking for donations
- Ask, Ask, Ask
Simple things you can do that make a big difference!
Place your fundraising link on your signature line in your e-mail. This way with no extra effort at all, every e-mail you send is another opportunity to fundraise and spread the word about your cause! Post your Fundraising Link on a tear away flyer up in the break room at work with a picture connected to the cause. Your co-workers can tear off your web address and go back to their desks to check out your efforts as well as donate to your cause. Use social media like Facebook, Twitter and LinkedIn to spread your message. Don't forget to check with your place of employment! Many companies will provide a match for employee contributions and fundraising efforts for local charities.
Most importantly, remember that all funds you raise through your race will go to support the families served by the Ronald McDonald House of Western Michigan. You can make a real difference in the lives of families who are facing a child's critical illness.